Mission:

Jinyu Mission, Jinyu Value, Jinyu Responsibility

 

Explanation:

Jinyu shall uphold its moral duty with steadfast resolve, courageously assuming its industrial and state-owned enterprise missions. It shall create value for shareholders by ensuring the preservation and appreciation of state-owned assets, create value for clients to foster their sustainable development, create value for employees to promote their professional growth, and create value for society to achieve harmonious and healthy corporate development. Jinyu shall be accountable to shareholders, clients, employees, and society, adhering to integrity as its foundation, respecting employees, embracing openness and innovation, and courageously taking responsibility.

As a large-scale, comprehensive state-owned industrial group and a publicly listed company, Jinyu shall persist in continuous innovation, consistently enhancing product value, and providing top-tier, high-quality residential services to society. It strives to build the Jinyu brand, improve living environments, and enable stakeholders, including users and employees, to enjoy a healthy, refined, and high-quality life. Jinyu shall fulfill its responsibilities and obligations to enhance social welfare, participate in the social division of labor, promote industry development, and advance societal progress.

 

 

Vision:

Enter the Fortune Global 500

Build a World-Class Large-Scale Industrial Group

 

Explanation:

The vision represents the long-term development blueprint of Beijing Jinyu, guiding the group’s direction forward.

Beijing Jinyu adheres to the guidance of the scientific development concept, leveraging domestic and international capital markets to further implement the “go global” strategy, optimize industrial layouts, and strengthen resource integration. By establishing operational and management models aligned with international standards, it aims to create first-class strategies, talent, management, and branding. The goal is to position its four major industrial sectors—cement and ready-mix concrete, new building materials manufacturing, real estate development, and property investment and management—as national industry benchmarks, ranking among the global leaders in these sectors, thereby comprehensively enhancing the company’s competitive strength and securing its place among the Fortune Global 500.

Beijing Jinyu actively fulfills its social responsibilities, protecting and improving the natural and cultural environment, promoting social harmony, and enabling people to live and work in peace and contentment, thus enhancing the international image of Chinese enterprises and becoming a world-class large-scale industrial group.

 

 

Jinyu Work Culture:

Aspire to Work, Know How to Work, Accomplish Work, Avoid Mishaps, Collaborate Well

 

Explanation:

Strengthen the sense of responsibility to aspire to work. Employees should value their positions, courageously take on responsibilities, and genuinely focus their efforts on developing the enterprise and executing their tasks. They should excel at identifying, analyzing, and resolving issues, carrying out work creatively, and demonstrating their capabilities in routine tasks, stepping up during critical moments, and rising to the occasion in times of crisis.

Strengthen the sense of learning to know how to work. As Jinyu is in a critical period of development and reform, facing new models, formats, technologies, situations, issues, and challenges, employees must make continuous improvement through practice and enhance their learning consciousness. Through learning, they should equip their minds, strengthen their capabilities, and eliminate the “skills gap.”

Strengthen the sense of achievement to accomplish work. Employees should view their current roles as platforms for entrepreneurship and stages to showcase their talents, working diligently day and night, executing decisions and deployments rigorously, and completing tasks without compromise. They should strive to succeed in tasks others cannot accomplish and excel in work others struggle with, focusing on achieving tangible results and significant accomplishments.

They should strengthen awareness of law and discipline to avoid mishaps. Party members and leading cadres must strictly adhere to the Central Eight-Point Regulations and the requirements against the “Four Undesirable Work Styles,” refraining from crossing red lines or touching high-voltage lines, maintaining constant vigilance, and preventing issues through early intervention. Simultaneously, the enterprise must strengthen management in areas such as safety, environmental protection, quality, and stability maintenance, implementing strict controls to eliminate all types of accidents.

Strengthen awareness of unity to collaborate well. Prioritize the broader interests, set aside personal distractions, and focus primary efforts and energy on work. Colleagues should respect one another, interact with sincerity, and communicate openly. With a broad-minded approach, accommodate others and their affairs, hold oneself to the same standards as others, and show the same leniency to others as to oneself, always considering and helping others while practicing empathy through perspective-taking.

 

 

Core Values:

Integrity, Responsibility, Respect

 

Explanation:

The core values have been formed throughout the development history of Beijing Jinyu and serve as the soul and compass for achieving new milestones in the future.

Integrity: Integrity is the foundation of Jinyu’s establishment and the fundamental principle for its people in conducting themselves and their work. The enterprise must adhere to international accounting standards, operate transparently and normatively, and truthfully disclose business conditions and financial information to investors and public shareholders, continuously improving operational and management standards to create wealth and ensure capital preservation and appreciation. All business and management activities must comply with laws and regulations, uphold fair trade principles, honor commitments, and respect the interests of clients, partners, and other stakeholders, operating with integrity and providing sincere service to establish Jinyu’s brand image of honesty and trustworthiness.

Responsibility: Responsibility is the spiritual driving force for the enterprise’s development. As a large-scale state-owned enterprise, Beijing Jinyu must consistently uphold a strong sense of historical responsibility and political mission, continuously forging ahead to achieve profitability and enterprise growth, creating wealth for investors and shareholders. It must actively contribute taxes to support national and local economic development, take responsibility for clients by considering their needs and providing top-tier, high-quality products and services, and establish collaborative, win-win supply chain partnerships with partners for mutual growth. Through enterprise development, Jinyu must continuously improve employees’ material and spiritual well-being, promote their growth, and provide a platform for them to realize their value and achieve personal success, enabling employees to work happily and live fulfilling lives. The enterprise must operate legally, create jobs, assist those in need, leverage its strengths to actively maintain and improve the natural and cultural environment, and achieve a balance of economic, social, and ecological benefits, contributing to urban development, improving living environments, and advancing societal progress.

Respect: Respect is the foundation of a people-oriented approach and the prerequisite for harmonious relationships. Respect should serve as the bond for coordinating interests, promoting an open and inclusive mindset and advocating the concept of “respecting differences while seeking common ground.” Internally, it fosters a work environment of mutual respect, equality between superiors and subordinates, and healthy competition. For acquired enterprises and their employees, it is inclusive, promoting collective development and shared success based on respect. Externally, it respects the interests of investors, shareholders, partners, competitors, and the public, striving to build a social environment of harmonious development and collective progress.

 

 

 

Jinyu Spirit—“Three Emphases and One Pursuit”:

Emphasize Practicality, Emphasize Innovation, Emphasize Efficiency, Pursue Excellence

 

Explanation:

Emphasize Practicality: Adhere to a realistic approach, align with Jinyu’s overall development strategy, and plan and build Jinyu in a pragmatic and grounded manner.

Emphasize Innovation: Keep pace with the times, pioneer innovation, and actively explore and boldly practice in response to new situations and challenges. Through continuous learning and improvement, transform challenges and pressures into opportunities and motivation, turning goals into reality and constantly enhancing Jinyu’s core competitiveness.

Emphasize Efficiency: Always prioritize development as the primary task, upholding the coordination of economic, social, and ecological benefits as the highest principle of Jinyu’s development.

Pursue Excellence: Strive for outstanding performance in all of Jinyu’s industries and endeavors, aiming for top-tier standards, achieving exceptional efficiency, and fully committing to building a world-class large-scale industrial group.

 

 

 

Jinyu Humanistic Spirit — The Eight “Particulars”:

Particularly Hardworking, Particularly Devoted

Particularly Passionate, Particularly Insightful

Particularly Inclusive, Particularly Aspirational

Particularly Understanding, Particularly Action-Oriented

 

Explanation:

Particularly Hardworking: Jinyu employees, in the face of a new historical journey, consistently embrace mental pressure, take pride in enduring hardship, find joy in dedicated research, and persevere through exhaustion. They strive relentlessly toward the “great mission” of laying the foundation for Jinyu’s centennial legacy, through the trials and refinement of “subjecting the will to hardship, the body to toil, the skin to hunger, the strength to depletion, while remaining unwavering in purpose.”

Particularly Devoted: For a more glorious Jinyu tomorrow, Jinyu employees remain undistracted by loneliness, maintain composure in the face of adversity, and withstand trials with resilience. They are constantly mindful of Jinyu’s well-being, dedicated to its prosperity. They resist the temptations of fame and fortune without expecting returns, willingly endure hardship with loyalty, and pass the tests of gain and loss with selflessness and composure.

Particularly Passionate: Jinyu employees maintain vibrant enthusiasm, resolute spirit, and unwavering righteousness. With a love for life, dedication to work, and loyalty to their cause, they seize opportunities with courage, explore the unknown with determination, rise against setbacks with resolve, and face competition with innovation.

Particularly Insightful: Jinyu employees act in accordance with regulations, deliberate before action, and respond with adaptability. At each historical juncture, they grasp the pulse of the times, stand at the forefront, plan strategically before taking action; in the face of every formidable challenge, they seize rare opportunities, chart new paths, and act in accordance with the trend.

Particularly Inclusive: Jinyu employees demonstrate tolerance and proactive adjustment in the face of personality and cultural differences; complement each other’s strengths and perform to their fullest in the face of differences in capability; fulfill duties with loyalty and collaborate in unity in the face of divided roles; speak truthfully and accept differing views in the face of differing perspectives. They seek common ground while reserving differences, achieving unity through diversity.

Particularly Aspirational: Jinyu employees remain humble in the face of applause and success, never resting on their laurels. With lofty ambitions and unwavering enthusiasm, they race against time, persist with determination, and pursue success unrelentingly in their quest to fulfill their career ideals and realize Jinyu’s grand goals.

Particularly Understanding: Jinyu employees seek to understand both what is and why it is so when facing challenges in progress; strive for actionable solutions to development problems; and embrace changes during transformation. They remain committed to the shared goal of advancing Jinyu’s mission.

Particularly Action-Oriented: Jinyu employees advocate a culture of action, promote a practical work style, and uphold the spirit of doing. With the courage to pursue truth and the resolve to get things done, they delve into reality to uncover facts, act pragmatically to propose real solutions, and stay hands-on to deliver real results.